Newer is not Always Better When it Involves Search Engine Optimization

The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity.

We live in a world where everybody wants the latest and greatest, somewhere along the way we have come to the conclusion that the newer something is the better. If we are buying a CD it has to be the latest release from the new one hit wonder, we don't care if the song writer couldn't tell melody from harmony or that the singer is incapable of carrying a tune, all that matters is that it's new. Each fall hundreds of people scramble to get to car dealerships, frantic to drive the next years models, barely capable of waiting for them to be unloaded off the truck, it doesn't matter if we are six months behind on car payments on last years model which is in perfect running condition, we're blinded by all the bells and whistles that the new cars have to offer. People will stand in a long line, overnight, in an electrical storm to simply to spend an unhealthy amount of money on the latest electronic gadget just because it is brand new, we don't care that in just a few months it will be a fraction of the cost, we have to have it now.

Even internet service suffers from the right now syndrome. For years we were content with dialup service. Sure it was slow but it was that or nothing. Heck we hardly noticed that it took hours to download a simple, days to upload a couple of pictures, download a video... that was practically unheard off. We didn't know any better. Now that the world has found out about all the new options for internet service we have to have that. It doesn't matter that it is double the monthly cost or we have to default on are student loans in order to purchase the necessary equipment. If it is cordless, faster, and designed with the latest technology we have to have it...right now.

We don't care if the old stuff is made with better materials, last longer, and is cheaper. In our minds old equals junk.

Search engine optimization is one spot where we should force ourselves to shed our weird inhibitions about old stuff. When it comes to search engine optimization, age rules over youth.

If you find yourself confused by what you've read to this point, don't despair. Everything should be crystal clear by the time you finish.

Search engine optimization is the art and science of making web pages attractive to the search engines. The more attractive a web site appears (search engines are attracted, not to beauty, but to repetitious algorithms) the higher it ranks in the search engines search result. A low ranking could potentially be the kiss of death to an internet based business because studies have shown the internet users seldom look past the second page of hits.

Search engines use web crawlers to determine a websites ranking.

Older websites and the webmasters who manage them have had more time to develop and maintain their algorithms. They are already itemized and ranked by the search engines, in some cases it can take three months for a web crawler to get around to spidering a brand new website that has been submitted to the search engine, old sites are already appearing and gaining customer recognition. If an older site has been around long enough to have earned a loyal customer base, even if a shuffle in the rankings causes the aged web site to be bumped from prime ranking position, loyal customers will still look for it.

The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about seo.

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Why Choose McAfee Internet Security Suite

When you think about security, what do you think of first? Which aspects of security are important, which are essential, and which ones can you take or leave? You be the judge.

Computer viruses, spywares, adwares, hackers and identity thieves are easily found and yet are growing rampant on the internet. Everyday, more and more people are becoming victims of this very serious crime and some people even lost money because of identity fraud.

Because the internet is now used to do business dealings and also used for credit card purchases, the threat of getting victimized by identity theft is very possible. You have to consider the fact that you will be using the internet to make purchases by using your credit cards. A simple key logger will record everything you type and automatically email it to the people who have developed the particular program.

This means that these people will know all about your personal information, your passwords, your credit card information and others just because you typed it.

Viruses are also destructive to your computer and can render your files useless once your computer is infected with a computer virus. This particular malicious software will be able to destroy your files, slow your computer down or it can also contain spyware along with the destructiveness of the computer virus.

Think about what you've read so far. Does it reinforce what you already know about security? Or was there something completely new? What about the remaining paragraphs?

Not only are you letting someone access your computer from somewhere in the world, but you are also letting them destroy your files in the process. It’s like letting a stranger in your house, install surveillance equipments and plant bombs around your house without you ever knowing about it before it’s too late.

The thought of having someone access your computer without you knowing about it can really be scary, especially if you keep all your important documents and all your financial records in your computer.

However, there are companies today that also develop programs that secure your computers from these ever growing threats. These programs are called internet security programs. One program developer that offers great internet security is called McAfee. They offer people the McAfee Internet Security Suite for people to be able to fight off these malicious software programs and prevent someone from taking a peek in your computer.

You may now ask why choose McAfee Internet Security Suite instead of other internet security programs available. This is because McAfee is a known company that develops great programs to fight off viruses and other malicious software. The Internet Security Suite that McAfee offers has different protection features in one package. They offer protection against viruses, protection against spywares, protection against adwares, protection against spam and phishing emails, protection against hackers, backup features, intercepts websites that contain offensive graphics and images, offers protection for your computer 24 hours a day and seven days a week, and it also offers updates for new threat definition to improve protection.

Since McAfee offers all of this in one package, you will have it all in a single installation. By purchasing McAfee Internet Security Suite, you will protect yourself and your computer from the different threats circulating in the internet today.

So, if you are looking for an internet security software program that offers all protection features in one package, it is a great idea if you should consider McAfee Internet Security Suite. It is recommended that you should purchase the latest internet security suite in order to maximize protection against malicious software found in the internet. Protect yourself with McAfee Internet Security Suite 2006 Edition.

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing--the more you understand about any subject, the more you will be able to share with others.

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How Google's PageRank Determines Search Engine Optimization

The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of seo is certainly no exception.

Some internet search engines are set up to look for keywords throughout a webpage, they then use a mathematical equation that takes in the amount of time the keywords appears on the webpage and factors it with the location of the keywords to determine the ranking of the webpage.

Other internet search engines use a process that judges the amount of times a webpage is linked to other web pages to determine how a webpage is ranked. The process of using links to determine search engine ranking is called link analysis.

Keyword searches and link analysis are both part of a routine internet search engine procedure called search engine optimization. Search engine optimization is the art and science of making a website attractive to search engines, the more attractive a website appears to the search engine the higher it will rank in searches and in the world of internet searches ranking is everything.

As 2006 faced its last weeks, Google was the internet search engine that most internet users preferred. Approximately fifty percent of the times a consumer turned to a search engine for their internet needs they turned to Google. Yahoo! was the second favorite.

Most of Google's popularity is credited to its preferred form of search engine optimization, a trademarked program Google dubbed PageRank. When PageRank was patented the patent was assigned to Stanford University.

PageRank was designed by Larry Page, (the name is a play on his name) and Sergey Brin while they were students at Stanford University as part of a research project they were working on about internet search engines.

You can see that there's practical value in learning more about seo. Can you think of ways to apply what's been covered so far?

PageRank is based on the link analyses algorithm. PageRank is described as a link analysis algorithm that assigns a numerical weight to each individual element of a hyperlink set of documents. The purpose is to measure its relative important with the set. The numerical weight assigned to any element is called PageRank of E. PR(E) is the denotation used.

PageRank operates on a system similar to a voting booth. Each time it finds a hyperlink to a webpage, PageRank counts that hyperlink as a vote that supports the webpage. The more pages that link to the page, the more votes of support the webpage receives. If PageRank comes across a website that has absolutely no links connecting it to another webpage then it is not awarded any votes at all.

Tests done with a model like PageRank have shown that the system is not infallible.

The HITS algorithm is an alternate to the PageRank algorithm.

Google's powers that be take a dim view on spamdexing. In 2005 Google designed and activated a program called nofollow, a program they designed to allow webmasters and bloggers to create links that PageRank would ingnore. The same system was also used to keep spamdexing to a minumum.

Google has designed PageRank to be an eight-unit measurement. Google displays the value PageRank places on each website directly beside each website it displays.

It has been proposed that a version of PageRank should be used to replace ISI impact factor so that the quality of a journal citation can be determined.

Knowing enough about seo to make solid, informed choices cuts down on the fear factor. If you apply what you've just learned about seo, you should have nothing to worry about.

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SEO: Google versus Yahoo!

The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.

When it comes to internet search engines the top two are without a doubt Google and Yahoo!.

Although the two a fierce competitors they share more common bonds then some people might realize. Both were created by students at Stanford University. Yahoo! was created in January of 1994 by two Stanford graduate students Jerry Yang and David Filo. The pair originally called Yahoo! "Jerry's guide to the World Wide Web" but later changed the name to Yahoo!, commemorating the word the Jonathan Swift defined in his classic novel Gulliver's Travels. In the book Swift stated that the word was "rude, unsophisticated, uncouth." Four years after Yang and Filo had created Yahoo! and introduced it to the world (at this time it was a internet mogul) two different Stanford University students, Larry Page and Sergey Brin, created their own search engine, Google, as a research project, the date was September seventh 1998. Google started out as the search engine used on Stanford University's website before it went public on August 19, 2004. When 2006 ended Google was the leading internet search engine, it enjoyed over 50.8% of the market.

By the time it was a year old Yahoo! had had over a million hits, the sheer number of people who had found and were using Yahoo! prompted it creators to incorporated their creation in May of 1995. Yahoo! went public on April 12 1996 were it earned a total of 2.6 million dollars.

Google's progress was a little slower then Yahoo!s. Shortly after creating Google, Page and Brin registered it as the domain google.com on September 17, 1997 on Stanford University's website. Approximately one year after registering Google on Stanford University's website the pair decided to incorporate their research project. Finally, on August 19, 2004, Google had its very first public offering. Google is currently the favorite internet search engine.

Most of this information comes straight from the seo pros. Careful reading to the end virtually guarantees that you'll know what they know.

After its meteoritic climb to glory Yahoo!'s creators and shareholders were confident that they were holding onto a gold mine. They didn't predict the burst of the dot.com bubble in the early two thousands. Yahoo! survived the crisis but the value of Yahoo! stocks dropped to $8.11, an all time low.

Yahoo! uses a combination of web crawler compiled and indexed results to rank the websites and webpage are registered on their search engine. In addition to rankings compiled by the web crawler, webmasters can, for a fee, purchase a submission to Yahoo!'s human compiled directory. The annual yearly fee is about three hundred dollars. The theory is that the listing human's provide will influence web crawlers into giving the website a higher ranking.

Google credits its success and popularity to the program it uses to search and rank webpage's, a program it calls PageRank. Because Google is worried about webmasters using abusive techniques to garner higher rankings for their search engines Google carefully keeps the hows and whys of PageRank a closely guarded secret. Google does confess that PageRank runs on a link analysis algorithm. PageRank was different from all the rest of the search engine optimization techniques because it graded each page based on the number of and quality of the links that pointed to it.

Yahoo! quickly grew fond of offering the webmasters that subscribed to its search engine the opportunity to purchase something called paid inclusion. In exchange for a fee, Yahoo! guaranteed that the webpage's would be ranked. What Yahoo! didn't guarantee was what type of ranking the webpage's would receive; they refused to promise that the webpage's would appear in the first two pages of a search.

Google uses a pay-per-click method to charge advertisers. Each time an advertisers link is clicked Google charges the account fifty cents.

Hopefully the sections above have contributed to your understanding of seo. Share your new understanding about seo with others. They'll thank you for it.

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Internet Security Software: Free Downloads To Secure Your PC

Have you ever wondered what exactly is up with security? This informative report can give you an insight into everything you've ever wanted to know about security.

The internet is considered as the information superhighway where you can gather the information you need for school and work. In fact, the internet is so useful that people have begun to use it for businesses.

The internet can even be a great way to entertain yourself with downloadable movies, comics and music. Another benefit the internet gives is that you can do your shopping for your clothes and groceries right in the comforts of your own home. You no longer need to go out to the supermarket or to the mall to buy the things you need. All you need to do is log in to an online shopping website and purchase the items you need.

Unfortunately, useful as the internet may be, it also has its dangers. Since more and more people are purchasing goods and services in the internet, it also paved the way for new kinds of criminals. These criminals will try and get your financial and personal information and use it to steal money from you without you knowing about it until it’s too late.

These people develop programs or softwares that can invade your personal computer silently and will start gathering information for the developer. With these programs, they will have access to your files and know every key you type in your keyboard and every click of your mouse. Sometimes, these programs simply destroy the files inside your computer.

Here are the different programs cyber criminals use to destroy your files, or obtain your personal information:

You may not consider everything you just read to be crucial information about security. But don't be surprised if you find yourself recalling and using this very information in the next few days.

• Spyware
• Adware
• Viruses
• Spam emails

In order to protect yourself and your PC from the different malicious software circulating the internet, you have to purchase a kind of internet security software. However, since there is a lot of security software available in the internet, you will be confused on which one you should purchase.

This is why there are trial periods for softwares in order for you to determine which software is better. Trial or demo versions of the different internet security software are free and can be downloaded instantly from the company’s website. You can download it for free, install it in your computer, and test it if it would be worth your time and money to purchase the full version of the software.

However, these demo versions can only protect your personal computer at a limited time only. After the trial period expires, the software will be locked and you will need to purchase the full version of the software in order to use it again.

Some trial versions have full capabilities while others have only limited capabilities. These free software versions can also be very useful. You can try and use these versions until you find the internet security software you want. Think of it as a temporary fix until you find the right software.

So, if you are looking for a way to protect your computer from malicious software at least temporarily, you can try out the free versions of internet security software until you find the software that is right for your computer. You have to find the software that offer full capabilities against the growing threat in the internet today. It should be able to fight off viruses, spyware, adware, spam emails, and hackers.

With the right kind of software, you will be sure that you can surf the internet without worrying about the different malicious software circulating the internet today.

The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about security.

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Designing a Web Crawler Friendly Web Site

The following paragraphs summarize the work of seo experts who are completely familiar with all the aspects of seo. Heed their advice to avoid any seo surprises.

The most successful online businesses all have one thing in common. They all knew how to make search engine optimization work for them.

Search engine optimization is the art and science of making websites attractive to the internet's search engines. The first step in successfully achieving stellar search engine optimization is to lure search engine's web crawlers to your website. Web crawlers are computer programs that the search engines use gather data and index information from the websites. The information the web crawlers gather is used to determine the ranking of a webpage.

One of the fastest ways to hamper a web crawler is to construct a website that has frames. Most search engines have crawlers that can't penetrate the frames, if they can't get into a webpage to read it then that webpage remains unindexed and unranked. Two search engines, Google and Inktome, have web crawlers that are capable of penetrating frames. Before submitting your website to a search engine do some research and find out if they have a crawler that is incapable of penetrating any frames.

See how much you can learn about seo when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.

If you have written frames into your URL it will probably be worth your effort to go back and rewrite your URL's. Once you have rewritten your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers, the frameless URLs are easier to type in documents as links and references.

Once you have rewritten your URL's it is time to start submitting your website to search engines. Some webmasters like to use an automated search engine submission service. If you decide to go with the submission service you should be aware that there will be a fee involved, the minimum fee is typically fifty-nine US dollars. This price should keep a few URLs on the search engines for a year. Other webmasters like to avoid big fees by submitting their website to individual search engine on their own.

Once your webpage is submitted to a search engine you need to sit down and design a crawler page. A crawler page is a webpage that contains nothing else expect links to every single page of your website, Use the title of each page as the as the link text. This will also give you some extra keywords that will help improve the ranking the crawlers assign to your website. Think of the crawler page as a site map to the rest of your website.

Typically, the crawler page won't appear in the search results. This happens because the page doesn't have enough text for the crawlers to give that individual page a high ranking, after all its nothing more then a portal to the rest of your site and your human users won't need to use it. Don't panic if it crawlers don't instantly appear to index your website. There are a lot of websites available on the internet that need to be crawled, indexed, and then ranked. It can sometimes take up to three months for a web crawler to get to yours.

Now that wasn't hard at all, was it? And you've earned a wealth of knowledge, just from taking some time to study an expert's word on seo.

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Securing Your Online Business with Internet Security

When you think about security, what do you think of first? Which aspects of security are important, which are essential, and which ones can you take or leave? You be the judge.

Today, businesses are taking advantage of the Internet to market and sell their products and services. It is now considered a necessity for businesses to integrate the Internet in their operations in order to effectively compete with other businesses and become the best.

The Internet offers many advantages in your business. It will provide a wider range of potential clients and it also provides a great way to advertise your products and services. Integrating the Internet in your business will mean increased profits and decreased cost in overall advertising. It will also provide you with more potential customers worldwide.

However, the Internet also has its disadvantages. Because more and more people are spending their money in the Internet by purchasing products and services, they will also leave traces of their financial and personal information in their computers. Because of this, there are quite a number of people who are also taking advantage of the Internet to steal from other people.

Your business will also be vulnerable to this kind of crime. Although the Internet exposes your company to the world in order to make more money, it will also expose your online business to people and software that aims on destroying your business or steal money from it.

This is why it is important for you to get an internet security program for your online business in order to protect you and your company from malicious softwares and also from people who will want to gain access to your company’s secrets and use it to steal from you.

Today, there are quite a few numbers of Internet security programs that you can take advantage of in order to protect your business computers from adwares, spywares, spam and phishing emails, and also protect your business from hackers.

The best time to learn about security is before you're in the thick of things. Wise readers will keep reading to earn some valuable security experience while it's still free.

However, some of the Internet security software available are too weak and can only provide minimum security for your computers. This is why you should look for an Internet security software program that can effectively protect your computer from malicious software circulating the Internet today.

You should consider purchasing an Internet security software program that is designed specifically for online businesses. There are quite a few companies that offer great security for computers. Here are the things you should look for in an Internet security program that you should install in your computer:

• AntiVirus Programs – Since there are quite a lot of viruses circulating the internet today, you should look for an internet security program that offers maximum protection against computer viruses. It should also contain updateable virus definition features in order to help your computer fight new computer viruses popping out in the Internet everyday.

• AntiSpam Software – Phishing and spam emails are very dangerous. A good internet security program should have an antispam software to automatically detect spam and phishing emails and protect your computer from people who wants to take advantage of your online business.

• Website Lock Features – Since your employees may have the urge to download things in the Internet, your Internet security program should provide a website lock feature to prevent your employees from wandering around the Internet and accidentally download files with malicious programs.

• Anti Adware and Spyware – Adwares and spywares can be annoying popup ads. When you accidentally click on the popup ad, you will automatically install a spyware program. This program is like surveillance equipment that reports to the person who designed the program about the activities you do in your computer.

These are some of the things you should look for in an Internet security program. With this, you can be sure that your online business will be secured from hackers, identity thieves, viruses and other malicious software.

Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.

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Basic Information about Search Engine Optimization

Have you ever wondered if what you know about seo is accurate? Consider the following paragraphs and compare what you know to the latest info on seo.

Fifteen years ago if we need information we had to go to library. Writing reports, and preparing for test required hours of scanning shelves filled with books, blowing large chunks of change in the copy matching, checking out a mountains of books, and squinting at microfilm. The internet has chanced all of that. Now when we need to learn something all we have to do is boot up a computer and connect to the internet.

Most people have an extensive favorites list on their computers, a simple click of the mouse and they are at their favorite website. This is a handy feature if you do a lot of online shopping at a particular store or spend a lot of time at a specific chatroom. When they need to use the internet to gather information most people consult an online search engine.

A search engine is an information retrieval system designed to help locate information. Most people are familiar with Google, yahoo, and ask.com. Search engines work when a user types a keyword into the little box. Once the user types in the word the search engine scans all its files. It then provides the user with a page that is full of options, generally twenty. The user scans the list of options and then opens the one that sounds like it best suits their needs. Search engines use something called search engine optimization to determine the ranking of each web address.

Search engine optimization is the art and science of making web pages attractive to the search engines. The more a website appeals to the search engine the higher it will be ranked.

It seems like new information is discovered about something every day. And the topic of seo is no exception. Keep reading to get more fresh news about seo.

Crawler based search engines determine the relevancy of a website by following a set of guidelines called algorithms. One of the first things a crawler based search engine looks for is keywords. The more frequently a website uses a certain keyword the higher the website will rank. Search engines believe that more frequently a word appears the more relevant the website.

The location of the key words is as important as the frequency.

The first place a search engine looks for keywords is in the title. Web designers should include a keyword in their HTML title tag. Web designers should also make sure that keywords are included near the top of the page. Search engines operate under the assumption that the web designers will want to make any important information obvious right away.

Spamdexing is a term used to describe a webpage that uses a certain word hundreds of times in an attempt to propel their webpage to the top of search engines rankings. Most search engines use a variety of methods, including customer complaints, to penalize websites that use spamming methods. Very few internet search engines rely solely on keywords to determine website ranking. Many search engines also use something called "off the page" ranking criteria. Off the page ranking criteria are ranking criteria's that webmasters cannot easily influence. Two methods of off the page search engine optimization are link analysis and click through measurement.

You can't predict when knowing something extra about seo will come in handy. If you learned anything new about &keyword% in this article, you should file the article where you can find it again.

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A Brief History of Search Engine Optimization

This article explains a few things about seo, and if you're interested, then this is worth reading, because you can never tell what you don't know.

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some interne t businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

It didn't take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn't take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.

If you find yourself confused by what you've read to this point, don't despair. Everything should be crystal clear by the time you finish.

Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page's quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages.The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster's who don't want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.

Of course, it's impossible to put everything about seo into just one article. But you can't deny that you've just added to your understanding about seo, and that's time well spent.

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